Magic Hat Brewing Co. has filed suit against West Sixth Brewing Company for trademark infringement based on contention that it is using a logo that is confusingly similar to Magic Hat’s #9 trademarks. A comparison of the two marks is below.
What makes this case especially interesting is that West Sixth has actively fought back by using social media, including asking supporters to comments on Magic Hat’s Facebook page and an on-line petition that labels Magic Hat a “corporate bully” and asks that it drop the lawsuit immediately. Such tactics are becoming more common and certainly make this an interesting case to watch.
Please see the Complaint here.
And apologies for the lack of recent updates. Preparation for an upcoming trial has unfortunately eaten at my time!