Pay-per-click (PPC) is a marketing technique where a website pays an advertising company for each click on its ads. This allows the website to generate more ad revenue from its ads, which can then be used to support the website’s operations. PPC can be used for both online and offline advertising.
When using PPC, a website will typically create a campaign and set a budget. For more information about Pay Per Click In Toronto, you can explore this link.
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The campaign will specify the keywords that the website wants to target, the amount of budget that has been allocated for each keyword, the date range over which the campaign will run, and other targeting parameters. Once all of these settings are complete, the website will then place ads with the chosen advertising company.
It is important to note that PPC is not free – it costs money to run ads through PPC platforms. The amount that a website pays per click differs depending on a number of factors, including the country in which the ad is being served, the type of ad being served (i.e. text or video), and whether or not bidding wars are taking place.
Pay per click (PPC) is a paid advertising model in which advertisers pay website owners or advertising networks for clicks on their ads. This means that the advertiser pays only when someone clicks on the ad.