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What Do eCommerce Application Developers Need To Know About Amazon Go?

As highlighted by a number of studies, a large percentage of online shopper abandon shopping cart if the find the checkout process complicated or too long. That is why; the developers have to explore ways to keep the checkout flow simple and checkout process fast to keep the shoppers engaged and persuade them to complete the online transaction.

Often developers try to combat shopping cart abandonment by implementing checkout page optimization tricks like keeping checkout process simple, increasing loading speed of the checkout page, providing multiple payment options, keeping online payment secure, and including a visual progress indicator.

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The eCommerce application developers can emulate Amazon, the world's largest online retailer, to reduce shopping cart abandonment by making the web store deliver checkout-free shopping experience. Amazon recently announced a new kind of store called Amazon Go which delivers checkout-free shopping experience.

The company uses advanced shopping technologies to enable customers to buy a variety of products with no lines and no checkout. Amazon Go aims to increase conversion rate through checkout-free shopping experience. It further enables customers to experience the checkout-free shopping by using their Amazon account and Amazon Go app.

Understanding Important Features of Amazon Go

Checkout-Free Shopping Experience

Amazon Go is a brick-and-mortar store. But Amazon has designed the store specifically to boost customer experience by delivering Just Walk Out Shopping experience. A shopper can enter the new kind of store through Amazon Go app; purchase the required products; and walkout without going through checkout process. The no-checkout experience enables shoppers to buy the products in a faster and more convenient way by avoiding both lines and checkout.