For a long time, dentists have been known as the “gatekeepers of oral health.” But this image won’t hold up in a digital world. In order to compete and stay afloat, many dentists are turning to online marketing to promote their practices.
There are a few ways that dentists can create an online presence:
1. Establish a website: Many dentists start by setting up a website. A website is perfect for displaying information about the practice, services offered, and schedule of events. It’s also a great way to connect with potential patients. Plus, it can serve as your marketing tool for promoting special deals and events.
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2. Use social media platforms: Social media platforms like Facebook and Twitter offer an easy way for dentists to share news about their practice, post pictures of dental work, and connect with potential patients. Plus, these platforms are great for building relationships with other dentists across the country or around the world.
3. Develop an online newsletter: An online newsletter is another great way to stay connected with patients and promote special offers or events. You can create your own newsletter or subscribe to one that’s already established.