Vermont’s Long Trail Brewing Co. has filed suit for trademark infringement against Bent Paddle Brewing Co. of Minnesota with respect to the latter’s use of a hiker logo on its beer products. Long Trail is the owner of a federal trademark registration for its hiker logo in connection with beer and ale (see above) and for the mark “Take a hike! The Long Trail Family of Fine Ales” which incorporates the hiker logo. According to the complaint, Bent Paddle recently began using a hiker logo on its packaging to coincide with the introduction of its “Trail Series” ales, named Daypack Pale Ale and Paddle Break Blonde (see below). According to Long Trail, Bent Paddle’s hiker logo is virtually identical to its registered hiker logo and will thus confuse consumers into believing “that Bent Paddle’s products are manufactured by Long Trail, or are affiliated, connected, or associated with Long Trail, or have the sponsorship, endorsement or approval of Long Trail, or are part of ‘The Long Trail Family of Fine Ales.'”
Besides federal claims for trademark infringement, Long Trail also asserts federal and state claims for unfair competition, and a federal claim for trademark dilution.