Whole Food’s Business Case for GMO Labeling

As noted in my prior post, Whole Foods’ has decided to require that any foods sold in its U.S. and Canadian stores that contain genetically modified organisms (GMOs) be labeled as such by 2018.   This announcement was made without any mention by Whole Foods about alleged or potential dangers from eating GMO food.   Instead, as BusinessWeek reports,  Whole Foods is basing its decision on supporting “the consumer’s right to know.”  Further:

In an interview last year with Bloomberg Businessweek, [Walter] Robb [co-CEO of Whole Foods] made the business case for higher prices in the name of transparency: “I suppose there will always be a market for the cheapest possible food, but issues around water quality, farm workers, all that stuff, keep surfacing.  There will be no place to hide in terms of what your practices are and what you’re doing.”

It will be interesting to see how Whole Food’s decision impacts its suppliers and other retailers.  Stay tuned.

Comments are closed.