Mintel Data Highlights Top Label Claims for Food Product’s Introduced in 2011

Mintel’s Global New Products Database has highlighted the top label claims for   new food and beverage products introduced in 2011.  The top claim was “kosher” which applied to 27% of new products, a figure that was more than twice that of the second most common claim, “all natural.”   The remainder of the top five were “no additives/preservatives,” “low/no/reduced allergen,” and “gluten-free.”    Notably, “no-High Fructose Corn Syrup (HFCS)” was near the bottom of the list and appeared on only 2% of product introductions.

“New product introductions in the US, across all categories, usually total more than 20,000 in most years,” says Lynn Dornblaser, director, innovation & insight at Mintel. “Those with ‘no-HFCS’ claims only accounted for about 400 new product intros in 2011, or 2%.  By comparison, they’re a very small part of the market.”

The new data corresponds with a Mintel consumer study from last year that showed HFCS to be a low priority when grocery shopping, with only 4% of consumers indicating they were looking to avoid HFCS, and only 3% indicating that they were reading labels for HFCS.

Source:  http://www.prnewswire.com/news-releases/new-mintel-data-highlights-most-frequent-new-product-on-package-claims-in-food–beverage-industry-158486945.html

One response to “Mintel Data Highlights Top Label Claims for Food Product’s Introduced in 2011

  1. Pingback: Class Action Suit Accuses Hebrew National of Fraudulently Mislabeling Meat As “Kosher” | The Food Identity Blog