Safeguarding the Secret Sauce

Highlighted in the Articles section of this blog is a white paper I wrote titled Safeguarding the Secret Sauce: Protecting Brand Equity & Innovation in the Food Industry.   It is a high-level summary of intellectual property issues important to the food industry.   My favorite point from the article is the following observation by Don Mulligan, the CFO of General Mills:   The gross margin of a product “indicates how much more than the actual costs of the product itself the consumer is willing to spend” and thus measures “the intangible value of a product and of a brand.”  

On a somewhat related note, this post from Broad Street Licensing Group’s blog is quite enlightening regarding the ongoing battle between private label and national brands.

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