Welcome to the Food Identity Blog

With this blog, I hope to provide interested persons with news and insights regarding branding, labeling and intellectual property issues in the food and beverage industry.   These issues are all tied to a product’s intangible value and the public’s perception of a brand, that is, a food product’s “identity.”  Understanding the business and legal risks associated with these issues are critical to maximizing brand equity, protecting innovation, and minimizing risks.

Please feel free to ask questions, provide comments and/or link to this blog or any of my posts.

All the best,

David

One response to “Welcome to the Food Identity Blog

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