Category Archives: Uncategorized

Magic Hat Brewing Co. files trademark suit, Defendant Fights Back Using Social Media

Magic Hat Brewing Co. has filed suit against West Sixth Brewing Company for trademark infringement based on contention that it is using a logo that is confusingly similar to Magic Hat’s #9 trademarks.  A comparison of the two marks is below.   

sixnine

What makes this case especially interesting is that West Sixth has actively fought back by using social media, including  asking supporters to comments on Magic Hat’s Facebook page and an on-line petition that labels Magic Hat a “corporate bully” and asks that it drop the lawsuit immediately.   Such tactics are becoming more common and certainly make this an interesting case to watch.

Please see the Complaint here.

And apologies for the lack of recent updates.  Preparation for an upcoming trial has unfortunately eaten at my time!

Supreme Court Rules for Monsanto on GMO Soybean Case

In a previous post, I wrote about Indiana farmer Vernon Bowman who purchased patented GMO soybean seeds from Monsanto for his “first growth” but used so-called “commodity seeds” purchased from local grain elevators for a second growth.   Under his license, he couldn’t use regenerated seed for future use.  But given the prevalence of the Monsanto seeds, Mr. Bowman knew the community seeds he purchased elsewhere were also likely Round-Up resistant.

For many pundits, this case involved the big question of whether self-replicating products such as soybeans were subject to the legal doctrine of patent exhaustion, which shields legitimate purchasers of patented products from infringement claims with regard to what they do with that product.  But, of course, that doctrine does extend to copying the patented product.  For self-replicating products, these principles are in considerable conflict.  May the purchaser do what they want with the replications or are they infringing copies?

On Monday, a unanimous Supreme Court held that, in Mr. Bowman case, it was the latter.   As Justice Kagan wrote:

Were the matter otherwise, Monsanto’s patent would provide scant benefit.  After inventing the Roundup Ready trait, Monsanto would, to be sure, “receiv[e] [its] reward” for the first seeds it sells.  …. But in short order, other seed companies could reproduce the product and market it to growers, thus depriving Monsanto of its monopoly.  And farmers themselves need only buy the seed once, whether from Monsanto, a competitor, or (as here) a grain elevator.  The grower could multiply his initial purchase, and then multiply that new creation, ad infinitum—each time profiting from the patented seed without compensating its inventor.

Just as as significantly, however, Justice Kagan underscored that the Court’s decision was a limited to the particular facts before it and  should not be viewed as applying to all self-replicating products.

Our holding today is limited—addressing the situa- tion before us, rather than every one involving a self- replicating product.  We recognize that such inventions are becoming ever more prevalent, complex, and diverse.  In another case, the article’s self-replication might occur outside the purchaser’s control.  Or it might be a necessary but incidental step in using the item for another purpose.

Please read the Court’s complete opinion here and check out NPR’s nice report on this issue here.

Boston Beer Co. Files Trademark for “Boston Strong”

From the Boston Globe:

Boston Beer Company, maker of Samuel Adams, has filed a trademark for “Boston Strong” 26.2 Brew in the beer category. The trademark would allow for Boston Beer’s annual Marathon beer, “26.2 Brew,” to be renamed with an eye toward supporting the victims of this year’s tragedy.

Boston Beer has long been a sponsor of the Marathon, brewing the race’s official beer. In light of last week’s events, the company has pledged to donate all 2013 profits from the Boston 26.2 Brew to the Greg Hill Foundation to support the victims and their families. The company has also pledged to donate 100 percent of next year’s profits to Marathon-related charities.

And before any cynics question whether the maker of Samuel Adams beer is trying to capitalize on this trademark, Boston Beer has made it known that if the trademark is approved, it “will allow others in the beverage category to use the ‘Boston Strong’ phrase so long as 100 percent of profits are donated to charity.”

“Greek Yogurt” in UK Must Be From Greece

Generally, food products with a name that includes a geographic region must originate from that region.  After all, if you purchase “Kalamata Greek Olives” you would expect them to come from Greece.  On the other hand, some product names with geographic term have evolved such that consumers understand that they  describe a type of product rather than the product’s geographic origin.  ”French fries” and “Belgian waffles” are prime examples.  So what does this mean for “Greek yogurt”?

In the UK, this issue was decided (for the time being) on March 26th when a judge sided with the Greek company FAGE and issued a permanent injunction against Chobani prohibiting it from marketing its US-made yogurt as “Greek” in the UK.  FAGE was the first brand of “Greek yogurt” introduced in the U.S. back in 1998 while Chobani entered the market in 2007.  FAGE gave the yogurt “Greek” in its title because, presumably, Greek yogurt was more appealing than strained yogurt.  FAGE and “Greek yogurt” product category went on to enjoy massive success.

According to its UK lawsuit, FACE claims that only yogurt made in Greece should be called ‘Greek’ and yogurt made elsewhere should be described as ‘Greek-style’.  Chobani disagreed and asserted that “Greek” refers to the straining process used to make the yogurt and not a product made in Greece.  On its website, Chobani says: “The word ‘Greek’ describes how we make the yogurt in our products.  We make our yogurt the authentic way, never adding any thickeners.  Instead, we use a centuries-old technique of straining to remove excess liquid. This is why Chobani is so thick, creamy and has two times more protein per serving than regular yogurt.”  A High Court UK judge ruled that Chobani was misrepresenting its product to British consumers by using labeling that calls the product “Greek yoghurt.”  In particular:

I have concluded that, in fact, a substantial proportion of those who buy Greek yoghurt in the UK (probably well in excess of 50% of all Greek yoghurt buyers) think that it is made in Greece, and that the proportion of those Greek yoghurt buyers to whom it matters is substantial, even though it is a modest proportion of yoghurt eaters as a whole.  It follows that, in my judgment, FAGE has succeeded in demonstrating that substantial goodwill has become attached to the use of the phrase Greek yoghurt, in the sense that it creates pulling power, rather than merely denotes a geographical origin to which buyers are indifferent.

The ruling does not bar Chobani from labeling its British product as “Greek style” yogurt.  Notably, unlike hundreds of products in Europe that enjoy a special “protected” status from European authorities (such as Parmesan cheese or Champaign that the EU says have distinct flavors and qualities from specific geographic regions), the term ‘Greek yogurt’ does not have special protected status.

The order can be found here and additional information here.

Whole Foods to Require GMO Labeling

See New York Times article at – http://www.nytimes.com/2013/03/09/business/grocery-chain-to-require-labels-for-genetically-modified-food.html?src=me&ref=general&_r=0

More to follow.

UPDATE: Frito-Lay Loses “Battle of the Bowl Chips”

Last year, I posted about the lawsuit brought by Frito-Lay against Ralcorp which accused the private labeling company of infringing Frito-Lay’s federally-registered trademark for bowl-shaped tortilla chips by manufacturing  MEDALLION BOWLZ tortilla chips on behalf of Wal-Mart. 

Now, a jury in Plano, Texas has sided with Ralcorp, which is now owned by ConAgra.   “We are pleased with the jury’s decision in our favor,” ConAgra said in a statement.  “We believe private brands offer a strong value to consumers, and we are delighted to bring terrific choices to shoppers.  We will continue to develop and make distinctive, high-quality food like this chip.”

Frito-Lay said that it was disappointed in the ruling and is weighing its legal options.

GMO Labeling and the First Amendment

As the endless debate about GMO labeling continues, the LA Times has a nice article on an issue I’ve highlighted before — that the First Amendment might preclude legislation or ballot initiatives that mandate the labeling of GMO ingredients.   The article notes that:

Courts have ruled that forcing companies to label GM products violates their 1st Amendment right of free speech.  In a 1996 case, a federal appeals court blocked a Vermont law that required dairy producers to label milk from cows that had been treated with a growth hormone made by genetically engineered bacteria.  The hormone helped cows produce more milk, but the milk itself was the same as milk from untreated cows, the FDA determined. Because the law required labels to contain information that wasn’t “material” to the product, it was unconstitutional, the 2nd Circuit Court of Appeals ruled in a 2-1 decision.

Moreover:

Labels can be required only if they alert consumers to a change that affects a food’s composition or nutrition, its physical properties (such as shelf life), or the qualities that influence the sensory experience of smelling, tasting and eating it, the FDA says.

Not surprisingly, the FDA’s position is shaped by Court rulings on the First Amendment.  In that regard, government-mandated disclosures (i.e., “compelled commercial speech”) does not generally offend the First Amendment when it  prevents (or “cures”) deception or confusion.   In addition, compelled disclosures may serve interests in promoting public health, which explains labeling requirements for nutritional data and common allergens.

A nice article on these First Amendment issues can be found here.  And the LA Times complete article is here.

 

FDA Consent Decree Requires Jonlly Fruits to Retain a Labeling Expert

Last month, the FDA entered into a consent decree with Jonlly Fruits, Inc. and its president prohibiting the Puerto Rican company from distributing adulterated beverage products with false claims.  Besides the issue of adulteration, the FDA found that Jonlly’s juice products were misbranded because:

(1) their labels claim that the products are ‘natural,’ and ’100% natural juice,’ even though the labeling and product formulation sheets indicate that the products contain chemical additives such as sodium benzoate, and artificial colorants Yellow #5 and Red #40″;

(2) their labels bear nutrient content claims, such as “Light,” “100% Vitamin C,” “Rich in Calcium,” “No Sugar,” but the products bearing these claims do not meet the requirements set forth in FDA’s regulations, 21 C.F.R. Part 101.23; and

(3) they fail to bear the common or usual name of the food.

Notably, the consent decree, signed by Judge Gustavo A. Gelpi of the U.S. District Court for the District of Puerto Rico, requires Jonlly to retain an independent “labeling expert” to review Jonlly’s labels and submit a report ensuring that they are in compliance with applicable FDA regulations.  The framework for resolving the serious violations found by the FDA also require  Jonlly to hire sanitation and HAACP experts to provide reports and corrective-action plans, and auditors to monitor the company over a period of years. 

See the FDA press release is here.

My Article in Food Processing Magazine – “What’s Next for GMO Labeling?”

Please see my article for Food Processing magazine – What’s Next for GMO Labeling? - The defeat of California Proposition 37 does little to slow down anti-GMO activists.”

As more fully explained in the article, trends for GMO labeling in 2013 will include:

  • Continued calls for federal and state-level labeling of GMOs;
  • Boycotts and on-line protests based on demands for food “transparency”;
  • Continuing lawsuits targeting “all-natural” food products that include GMOs; and
  • The growth of food products verified as non-GMO.

Please see the complete article here.

Quoted in Chicago Daily Law Bulletin on RumChata v. ‘Orchata trademark dispute.

I am honored to have been quoted by the Chicago Daily Law Bulletin for an article titled “RumChata Fights to Protect .”  This article relates to the trademark litigation between Agave Loco and Sazerac discussed in this prior post.  Please see the Law Bulletin’s article here.